Why does social media influence people into the way they are?

Hello my fellow readers, hope you're all enjoying your weekends so far. As for me, I've been a tad busy recently, due to me starting back at college again, so I'm currently keeping myself prioritized with upcoming coursework. However, this week, I've been writing down ideas on what my next post should be about, then I thought about making some kind of follow-up post from my previous one about social media. Link here: The psychology behind social media What I've found on the internet: Just last night, I've done some research on how can sociology can play a part in social media influencing, (I'll discuss about that in the next subheading) and one of the key factor which plays a huge role is something called: "Gaining empathy from one-another" This is now very much commonly used by people on their socials, (namely Instagram) to attract likes and comments by their friends, as this is their own way of showing they require attention from their friends...