The psychology behind social media influencers

Good evening everyone, and happy Friday! I hope you've all had a good week doing whatever you've been up to.

As for me over here, I've been busy for the first 3 days with my extra credit, then I had 2 days of doing nothing. As of right now, I thought about doing another blog post, since I currently have nothing else more important to do. 

As the title states, I will be explaining the psychology of what makes people think they are social media influencers. I was actually doing my research on this whilst on my lunchbreak on Wednesday. 

What is a social media influencer?

A social media influencer is a type of person who likes to make themselves look, as well as be popular across every social media existing. They do this by constantly posting what they like doing, with the sole intention of attracting followers, and people liking their posts. 

What makes social media influencers popular in today's society? 

Social media influencers are becoming increasingly popular by the second of every day due to the amount of money they are making just by posting on their social media. This can also be done due to the fact that it's easy to become addicted to social media. On the subject of social media addiction being easy to get into, a lot of people use it to create their own businesses on it to earn money. If we even look at the term 'influencer' this is where social media influencers encourage other social media influencers to get involved in the world of social media influencing by purposely making posts that will make their followers think: "Wow! They look really cool doing that!"

Why do people behave like a social media influencer?

This is because they follow a lot of already social media users all over social media, and they feel like they want to be like them by mimicking their influential behaviour on their social media. Doing so also helps these people, who are under the influence of social media influencers, to feel like they are being social with every single person they are connected with on social media. This would be known as the now typical social interaction. *If anyone reading this is old-skool in terms of this topic, I suggest you take your allergy tablets*

Conclusion: I think we can all agree that social media influencing will STILL continue to get competitively popular in general as time will go on. Moreover on this, social media will still be an effective tool to use when it comes to promoting, marketing or campaigning, which will encourage influential behaviour to their followers. At the end of the day, there is no right or wrong use when it comes to social media influencers, as they can make post their own content on literally anything at all to attract their social media audience. I personally am not into social media influencing, so I do not want to showcase my opinions on here, as it could cause controversy. Link to my research source: https://www.bcu.ac.uk/media/news/blog/are-social-media-influencers-really-that-significant

Anyway, hope you've all found this topic post beneficial by gaining a useful insight into what social media influencers are all about, and I shall be back very soon.

*I began this post on the 20/10/23, but didn't get finished until the 21/10/23*